Privacy Policy

1. Who we are

UK Models is the data controller for the personal data described in this policy. If you have any questions about how we handle your data, please contact us via our contact page.

2. What information we collect

When you apply to UK Models or use this website, we may collect information such as your name, contact details, date of birth, photographs, and any other information you choose to provide as part of an application or assessment.

We may also collect technical information automatically, such as your IP address, browser type and how you use this website, as set out in our cookie policy.

3. How we use your information

We use your information to process your application, assess your suitability for our services, communicate with you, administer shoots and assessment days, and meet our legal and safeguarding obligations, including:

• Processing your application and any booking
• Communicating with you about your application or our services
• Keeping records for safeguarding purposes, particularly where an applicant is under 18
• Meeting our legal, accounting and regulatory obligations

4. Our legal basis for processing

We rely on your consent, our legitimate interests in running our services responsibly, and, where relevant, our legal obligations, as the basis for processing your personal data. Where we rely on consent, you may withdraw it at any time by contacting us.

5. Children and parental consent

Where an applicant is under 18, we require the consent of a parent or legal guardian before we collect or process their personal data, and we encourage parents and guardians to stay involved throughout the process.

We take extra care with data relating to children, and only collect what is reasonably necessary for the purposes described in this policy.

6. Sharing your information

We do not sell your personal data. We may share relevant information with agencies, clients or other third parties only where you have asked us to, or where it is reasonably necessary to provide our services, and we take reasonable steps to ensure it is handled responsibly.

7. How long we keep your information

We keep personal data only for as long as reasonably necessary for the purposes it was collected, or as required by law, after which it is deleted or securely destroyed.

8. Your rights

Under UK GDPR, you have a number of rights over your personal data. To exercise any of these rights, please contact us via our contact page.

• The right to access the information we hold about you
• The right to have inaccurate information corrected
• The right to request deletion of your information in certain circumstances
• The right to restrict or object to certain processing
• The right to data portability, where applicable
• The right to withdraw consent at any time

9. Keeping your information secure

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. No method of storage or transmission is completely secure, but we take this responsibility seriously.

10. Complaints

If you are unhappy with how we have handled your personal data, please contact us first via our contact page so we can try to resolve it. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent regulator for data protection.