How to Find and Approach a Reputable Agent
Once you've built some experience and a genuine portfolio, approaching an agency is often the next step. Here's how to do it sensibly.
Do your research first
Look at who they represent
A reputable agency will have a public, genuine roster of models. Look for a realistic mix rather than an oddly small or generic-looking list.
Check how they communicate
Professional agencies usually have clear submission guidelines, a proper business address, and straightforward contact details. Vague or overly casual contact methods, like a personal social media account with no business presence, are worth treating cautiously.
Read agency terms carefully
Before approaching anyone, understand:
- What commission they take on bookings
- Whether they charge any upfront fees, and if so, exactly what for
- How contracts work, and for how long you'd be tied in
Preparing your submission
Most agencies ask for a short set of simple, honest materials:
- A few natural, unretouched digitals (face and full length)
- Basic measurements and stats
- A brief note about your experience so far, if any
- Contact details and availability
A polished portfolio can help once you're a little further along, but most agencies expect honest, simple images at the submission stage rather than heavily styled ones.
What a genuine agency will never ask for
- Large upfront payments before any work has happened
- Guarantees framed as certainties ("you will definitely get booked")
- Explicit or inappropriate images, particularly involving under-18s
- Pressure to sign immediately, without time to read the contract
If any of this happens, treat it as a serious warning sign and step back.
Making contact
Keep your first approach simple and professional: a short, polite message with your images and basic details attached is usually enough. Avoid mass-emailing dozens of agencies with an identical, generic message; a little research into each one tends to get a better response.
What happens next
If an agency is interested, they'll usually invite you for a meeting or further discussion. Bring a parent or trusted adult if you're a minor, or simply if it would make you more comfortable, and don't be afraid to ask questions before agreeing to anything.
Not quite ready yet?
If your portfolio or experience isn't there yet, that's completely normal. An assessment day can help you build genuine, honest material first.
Do you want to become a model?
Upload your photo and we'll let you know if you show model potential within three working days. No previous modelling experience required.
Submit application
